You registered. You got certified. You built the business.

So why are the corporate opportunities still not coming?

Maybe you've:

  • Registered in supplier portals.
  • Earned certifications.
  • Created a capability statement.
  • Attended networking events.
  • Connected with people on LinkedIn.
  • Applied for opportunities.

And still feel like you're standing outside trying to figure out how everyone else got in.

Here's the part most business owners are never taught: corporate contracts don't usually start with an RFP. They start much earlier — with positioning, research, relationships, conversations, follow-up, and knowing exactly who you should be pursuing in the first place.

That's what we're breaking down in this free masterclass.

Free Live Training

Get in the Room™

How to Build a Corporate Contract Pipeline Without Waiting on Supplier Portals

Thursday, August 27, 20266:00 PM CST  ·  Live OnlineFree Registration
Here's What You'll Learn

Six moves to a real corporate pipeline.

01

Why supplier registration isn't enough

You'll learn why registering your company with corporations is only one small piece of the process — and what needs to happen after you hit submit.

02

How corporate buying actually works

We'll break down the difference between procurement, supplier diversity, business-unit decision-makers, program managers, and prime contractors — and the people who can actually influence whether your company gets considered.

03

How to identify the right companies to pursue

You don't need a list of every Fortune 500. You need a focused list of companies that actually buy what you sell, have a reason to need your services, match your capacity, and make strategic sense. I'll show you how to start building that list.

04

How to find the people behind the opportunity

Instead of only searching for open contracts, you'll learn who works inside the organization, which departments matter, who influences purchasing, who you should be connected to — and how to start building those relationships before an opportunity is ever posted.

05

What to say when you finally find them

How to introduce your company, communicate your value, request a conversation, what not to send in your first message — and how to follow up without sounding desperate or transactional.

06

The 6-move corporate pipeline framework

I'll walk you through the framework I use to think about corporate business development: READY, POSITION, TARGET, CONNECT, ASK, FOLLOW UP. You'll leave understanding how these six moves work together to create an actual corporate pursuit strategy.

This Masterclass Is for You If…

If that sounds like you, this room is for you.

  • You have an established business and know you can deliver.
  • You want to move into larger corporate or institutional clients.
  • You've registered in supplier portals but haven't seen meaningful traction.
  • You have certifications but don't know how to turn them into opportunity.
  • You don't know which companies you should actually target.
  • You struggle to identify the right corporate contacts.
  • You're unsure how to make the first approach.
  • You've attended networking events but don't know what to do afterward.
  • You want a repeatable business-development system instead of random outreach.
What This Is Not

No overnight promises.

  • It is not a webinar promising you'll land a Fortune 500 contract overnight.
  • It is not a list of corporate email addresses.
  • It is not another presentation telling you to “just network.”
  • It is not a guarantee that a company will award you a contract.

This is a practical breakdown of how to begin building the pipeline, positioning, and relationships that put your business closer to real corporate opportunities.

About Your Host

Carrita Tanner-Cloud

Carrita Tanner-Cloud is the Founder and CEO of Creativity Justified and the Founder and President of Carrita Cloud & Associates.

Through her work as an entrepreneur and agency leader, she has built relationships and supported work connected to major corporations, institutions, and nationally recognized organizations.

Her experience has given her a front-row view into something most entrepreneurs never get taught: the contract is often the result of work that started long before the opportunity appeared. A relationship. A conversation. A strategic introduction. A strong project. A follow-up. Someone remembering your company when the right need finally surfaces.

Get in the Room™ was created to help business owners learn how to build those systems intentionally.

What You'll Walk Away With

Clarity on your next move.

By the end of this masterclass, you should have greater clarity around:

  • What makes a business corporate-ready
  • How to identify companies worth pursuing
  • Who you should actually be trying to meet
  • How corporate relationships connect to opportunities
  • What to say when making your first approach
  • What your corporate pipeline should look like

And most importantly: what your next move should be.

The goal isn't to know everybody.

It's to know who matters.

You don't need 500 random corporate contacts. You need the right companies, the right people, the right positioning, the right conversations — and the discipline to follow up until the opportunity opens.

I'm going to show you where to start.

Bonus for Live Attendees

The Corporate Pipeline Starter Sheet

Attend the masterclass live and receive a simple planning worksheet to help you begin identifying:

  • Your first 10 target companies
  • The departments you should research
  • The types of contacts you need to find
  • Your next corporate business-development actions

Available to live attendees.

Frequently Asked Questions

Before you register.

Is the masterclass really free?

Yes. Registration is completely free.

How long is the training?

Plan for approximately 60 minutes, including time for Q&A.

Is this for government contracting?

The primary focus is corporate and institutional business development, not government procurement. Some readiness and relationship-building principles may overlap, but this training is specifically designed around pursuing corporate opportunities.

Do I need to have a certification?

No. Certifications may create access to certain supplier programs, but they are not required to attend the masterclass.

What if I have never had a corporate client?

You're welcome to attend. This training is designed to help business owners understand how to begin positioning and pursuing corporate opportunities more intentionally.

What if I already have corporate clients?

You'll still benefit if you want to build a more consistent pipeline rather than relying solely on referrals, one-off opportunities, or existing relationships.

Your business may already be ready.

Now you need a strategy for getting it in front of the right people.

Stop waiting for supplier portals to do the selling for you. Stop randomly networking. Stop wondering who you're supposed to contact. Build the pipeline. Build the relationships. Get in the room.

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